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Ranking and Market Share |
#9 - 3.3% of overall market. 2019 sales: $80 million; 2018 sales: $32 million |
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Product Portfolio |
Vapes, tinctures (oil), topicals, capsules, and pet |
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Distribution Channels |
Dispensaries, mass pharmaceutical retail chains, natural food stores, online, convenience stores, gas stations |
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Positioning |
Broad recognition and popularity established, especially in west coast recreational cannabis states, but also well-known outside cannabis channels. Tasty, clean lifestyle products, particularly vapes. |
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Competitive Advantages |
Leveraged position as largest cannabis vape company in California to expand effectively into CBD and grow quickly across the country; Relatively new entrant to CBD market, blowing up product portfolio and making its way onto mass retail shelves at an early juncture. |
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Core Competencies |
Solid branding and product, strong reputation and established distribution channels have allowed Select to explode onto the CBD scene across the country |
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Making the most money on |
Vapes, tinctures, capsules |
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Doing well |
Branding is crisp and general, making it approachable and appealing; Strong point-of-sale displays; Rapid entry into mass retail channels |
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Beneficial trends |
Product portfolio appeals to diverse retailers, from Select's bread-and-butter (dispensaries) to gas stations/convenience stores (for POS displays), to chained retailers and grocery stores – where topicals are growing |
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Niches competitors are missing |
Strong presence and following in CBD space both in- and outside cannabis channels, particularly well-known and recognized for vape products; THC-free products appeal particularly well to mass retailers, conservative consumers |
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Additional growth opportunities |
Recently bought out by Curaleaf, which will give the brand access to a broader array of cannabis retail channels (especially on East Coast), as well as additional capital to support marketing and growth efforts |
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Who do they want to be? |
Leader among both cannabis and mainstream wellness consumers, successfully offering quality, cleanly-branded, THC-free products by traversing mainstream and niche retail channels |
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Desire to be known for |
Not only quality vapes, but deep variety of popular CBD products, including topicals and pet |
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Priorities |
Continued rapid ramp-up of domestic retail outlets, especially big box pharmaceutical and grocery chains |
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Results/milestones aiming to achieve |
Maintaining current customer base, especially with vape products, while expanding to broader consumer market with diversified menu and retail channels |
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Chief competitors |
Green Roads, CBDfx, cbdMD |