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Ranking and Market Share |
#12 - 2.2% of overall market. 2019 sales: $53 million; 2018 sales: $3 million |
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Product Portfolio |
Topicals, skincare and beauty, capsules |
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Distribution Channels |
Mass pharmaceutical and department store chains, independent pharmacies, natural food stores, online |
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Positioning |
Women's lifestyle brand offering topical and capsule products well-positioned for successful mainstream retail among this consumer segment, and considered a "disruptor" due to its extremely rapid growth in the space |
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Competitive Advantages |
Clean, soothing branding akin to that seen on luxury spa and skincare products appeals particularly well to women, this message and positioning have successfully landed brand on mass retailers' shelves in different sectors |
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Core Competencies |
Smaller operation practicing smart and strategic marketing (focused, accessible product line, well-defined target market), which has led it to see great success among mainstream retailers and consumers |
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Making the most money on |
Topicals |
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Doing well |
Honing in on and effectively reaching target market; Established presence and traction in CVS and Neiman Marcus likely to beget further expansion as more retailers join the fray |
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Beneficial trends |
Growth in women's health, CBD topicals and natural wellness markets all play into company's product line and messaging |
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Niches competitors are missing |
Luxury CBD skincare products designed and branded to appeal particularly to women |
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Additional growth opportunities |
Having carved out a name for itself among a female audience, but mostly limited to pricier topicals sold on mass retail shelves today, Sagely Naturals is well-positioned to expand both its product line and retail outlet availability to reach more diverse women and better address their varying needs and budgets |
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Who do they want to be? |
Top female-oriented CBD brand across the U.S., touting thoughtfully manufactured and branded products able to successfully compete against major CPG companies' products on mass markets |
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Priorities |
Expensive products (about twice the price per milligram of CBD versus most other major brands) likely to limit brand to highly niche consumer segment, will need to prioritize lowering price points and/or further expanding retail channels to ensure continued growth |
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Chief competitors |
Mary's Nutritionals, Green Growth Brands |