CBD Company - Restorative Botanicals
| Ranking and Market Share | #15 - 1.2% of overall market. 2018 sales: $7.7 million; 2017 sales: $5.1 million |
| Product Portfolio | Tinctures (oil), softgels, topicals, edibles (caramels and coffee), and pet |
| Distribution Channels | Online (Amazon and own website), natural food stores, massage therapy offices, medical stores, smoke shops, independent pharmacies, CBD specialty stores, gyms, vet clinics and animal hospitals |
| Positioning | Excellent entry point for the vast pool of unfamiliar shoppers (potential new users) browsing on Amazon or in a variety of different brick-and-mortar channels |
Strengths
| Competitive Advantages | Very respectable presence on Amazon (no other legitimate hemp extracts have as much traction there); Successfully placed in a number of distribution channels |
| Making the most money on | Tinctures |
Opportunities
| Niches competitors are missing | Presence on Amazon |
Aspirations and Results
| Who do they want to be? | #1 manufacturer of Amazon-sold hemp extracts, both before and after full CBD legalization |
| Desire to be known for | Locally-sourced hemp cultivars, broad availability |
| Priorities | Expanding brick-and-mortar presence |
| Chief competitors | Medical Marijuana Inc., Bluebird Botanicals |