CBD Company - Restorative Botanicals


Ranking and Market Share #15 - 1.2% of overall market. 2018 sales: $7.7 million; 2017 sales: $5.1 million
Product Portfolio Tinctures (oil), softgels, topicals, edibles (caramels and coffee), and pet
Distribution Channels Online (Amazon and own website), natural food stores, massage therapy offices, medical stores, smoke shops, independent pharmacies, CBD specialty stores, gyms, vet clinics and animal hospitals
Positioning Excellent entry point for the vast pool of unfamiliar shoppers (potential new users) browsing on Amazon or in a variety of different brick-and-mortar channels



Competitive Advantages Very respectable presence on Amazon (no other legitimate hemp extracts have as much traction there); Successfully placed in a number of distribution channels
Making the most money on Tinctures





Niches competitors are missing Presence on Amazon



Aspirations and Results


Who do they want to be? #1 manufacturer of Amazon-sold hemp extracts, both before and after full CBD legalization
Desire to be known for Locally-sourced hemp cultivars, broad availability
Priorities Expanding brick-and-mortar presence
Chief competitors Medical Marijuana Inc., Bluebird Botanicals

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