CBD Company - HempWorx (MyDailyChoice)


Ranking and Market Share #10 - 2.2% of overall market. 2018 sales: $13.9 million; 2017 sales: $5.9 million
Product Portfolio Tinctures (oil), topicals and beauty/skincare products, and pet
Distribution Channels Direct sales, online
Positioning Direct selling, simple product menu and language tailored for affiliate program growth among those looking to both use, promote and profit from product - such as those with chronic conditions who will use frequently



Competitive Advantages Massive, established MLM network
Making the most money on HempWorx direct sales program





Beneficial trends Word of mouth ("network marketing") growth, increased interest in pet products - which are two of the seven hemp CBD products offered by company



Aspirations and Results


Who do they want to be? Successful purveyor of hemp CBD products, both human and pet, around the U.S. supported by a vast network of direct independent sellers
Priorities Continuing to expand network with "Affiliate Rewards" program
Chief competitors Medical Marijuana Inc.

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