CBD Company - HempWorx (MyDailyChoice)
| Ranking and Market Share | #10 - 2.2% of overall market. 2018 sales: $13.9 million; 2017 sales: $5.9 million |
| Product Portfolio | Tinctures (oil), topicals and beauty/skincare products, and pet |
| Distribution Channels | Direct sales, online |
| Positioning | Direct selling, simple product menu and language tailored for affiliate program growth among those looking to both use, promote and profit from product - such as those with chronic conditions who will use frequently |
Strengths
| Competitive Advantages | Massive, established MLM network |
| Making the most money on | HempWorx direct sales program |
Opportunities
| Beneficial trends | Word of mouth ("network marketing") growth, increased interest in pet products - which are two of the seven hemp CBD products offered by company |
Aspirations and Results
| Who do they want to be? | Successful purveyor of hemp CBD products, both human and pet, around the U.S. supported by a vast network of direct independent sellers |
| Priorities | Continuing to expand network with "Affiliate Rewards" program |
| Chief competitors | Medical Marijuana Inc. |