CBD Company - HempLife Today (CannazALL)
| Ranking and Market Share | #20 - 0.7% of overall market. 2018 sales: $4.4 million; 2017 sales: $5.0 million |
| Product Portfolio | Tinctures, topicals, capsules, vape oil, concentrates, and pet |
| Distribution Channels | Online, online referral program |
| Positioning | Money-back guarantee, 24-hour customer service line, and straightforward and educational website (dosage instructions, links to research) make basic line of human and pet products well-designed for hesitant or new users |
Strengths
| Competitive Advantages | 30-day product guarantee; Relatively inexpensive products |
| Making the most money on | Tinctures |
| Doing well | Making CBD products approachable by laymen, and making information about them digestible |
Opportunities
| Niches competitors are missing | Very new, trepidatious users seeking the very basic information in a simple format before buying |
| Additional growth opportunities | More specialized products, such as pet products designed specifically for dogs or cats, rather than all pets |
Aspirations and Results
| Desire to be known for | Excellent customer service and product; Valuable educational content for newcomers to the market |
| Chief competitors | MyDailyChoice (HempWorx), CBDistillery |