CBD Company - HempLife Today (CannazALL)


Ranking and Market Share #20 - 0.7% of overall market. 2018 sales: $4.4 million; 2017 sales: $5.0 million
Product Portfolio Tinctures, topicals, capsules, vape oil, concentrates, and pet
Distribution Channels Online, online referral program
Positioning Money-back guarantee, 24-hour customer service line, and straightforward and educational website (dosage instructions, links to research) make basic line of human and pet products well-designed for hesitant or new users




Competitive Advantages 30-day product guarantee; Relatively inexpensive products
Making the most money on Tinctures
Doing well Making CBD products approachable by laymen, and making information about them digestible





Niches competitors are missing Very new, trepidatious users seeking the very basic information in a simple format before buying
Additional growth opportunities More specialized products, such as pet products designed specifically for dogs or cats, rather than all pets



Aspirations and Results


Desire to be known for Excellent customer service and product; Valuable educational content for newcomers to the market
Chief competitors MyDailyChoice (HempWorx), CBDistillery

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