CBD Company - Foria

 

Ranking and Market Share #17 - 0.9% of overall market. 2018 sales: $5.7 million; 2017 sales: $3.8 million
Product Portfolio Tinctures, topicals (intimate massage oil), vape cartridges, suppositories 
Distribution Channels Online, dispensaries (CA, CO only)
Positioning Foria - with both its cannabis and CBD-specific lines - is primarily known for its intimate massage oils designed to reduce discomfort and increase sexual pleasure for women and their partners. Though the company offers products for men as well, its products and marketing are overwhelmingly targeted at women who are suffering from pain and intimacy issues.

Strengths

 

Competitive Advantages Interesting product menu; No major competitors on sexual stimulation front; The company is also tapping into enormous potential of the women's health market - particularly when it comes to topicals (a major growth area, especially among females). For example, Foria is conducting research on vaginal suppositories for menstrual pain, and more than 18% of female users already report buying CBD products specifically to help pains from PMS or endometriosis
Making the most money on Topicals (intimacy products)
Doing well Appealing to women and couples with sexual and reproductive health issues

 

 

Opportunities

 

Beneficial trends The female empowerment movement is embodied by Foria, whose landing page says: "Awaken her pleasure"
Niches competitors are missing Way ahead of competitors with products supporting intimacy, leveraging anti-inflammatory, relaxing properties of CBD to specifically treat womens' health and wellness
New needs of customers Women's sexual and reproductive health issues are being increasingly studied and understood, Foria is well-positioned to fill the void in treatments as additional conditions/symptoms are recognized

 

 

Aspirations and Results

 

Who do they want to be? Accessible to men but vital to women, with CBD products that effectively address everything from mood to pain to libido
Chief competitors Apothecanna, CBD For Life

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