CBD Company - Endoca


Ranking and Market Share #13 - 1.4% of overall market. 2018 sales: $8.6 million; 2017 sales: $6.0 million
Product Portfolio Tinctures (oil), capsules, skin care prodcuts, edibles (gum), suppositories, highly-concentrated raw extract
Distribution Channels Online, independent pharmacies, supplement stores, yoga studios, dispensaries
Positioning High-quality, organic extracts that have been successful around Europe (where company is headquartered) and have a good following in the U.S. and elsewhere internationally, bolstered by solid online presence




Competitive Advantages Strong foothold in Europe, U.S. and expanding into Australia (distribution agreement with publicly held Hydroponics Company)
Making the most money on Tinctures, capsules
Doing well Establishing and growing name in Europe; Online referral program providing commissions to referring parties





Beneficial trends Growing CBD interest in Europe; Word of mouth ("network marketing") supporting online affiliate program



Aspirations and Results


Who do they want to be? The best-known and most reputable CBD manufacturer worldwide
Chief competitors Medical Marijuana Inc., Elixinol, MyDailyChoice (HempWorx)

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