CBD Company - Curaleaf


Ranking and Market Share

#20 - 1.0% of overall market. 2019 sales: $23 million. 2018 sales: Negligible

Product Portfolio

Tinctures (oil), topicals, vapes, and pet

Distribution Channels

Dispensaries, mass pharmaceutical retail chains, online


Trusted, publicly-traded multi-state cannabis operator committing extensive resources, branding, and reputation to CBD sector - aiming to reach both traditional canna users and a much broader new mainstream market; Brand is considered health-and-wellness oriented in cannabis market, which has been advantageous to positioning on CBD side


Competitive Advantages

Largest and arguably best-known name in U.S. cannabis market after highly-publicized acquisition of Select, well-positioned to be both recognized by consumers and picked up by major retailers

Core Competencies

Solid infrastructure and distribution networks in place rooted in cannabis operations; Brand following and trust already established, especially in recreationally legal cannabis states, which have allowed company to scale quickly

Making the most money on


Doing well

New entrant to CBD space (late 2018) but scaling extremely quickly, was one of first brands on mass retail shelves - leapfrogging a number of more established contenders


Niches competitors are missing

Tremendous foundation of cannabis users looking to purchase from trusted and known entities on CBD market, whether within or outside of dispensaries; Consumers on East Coast, where Curaleaf has a strong presence

Additional growth opportunities

Because the company is new to the CBD space it is still working hard to grow distribution channels, especially outside of dedicated dispensaries, which continue to be associated with cannabis and carry deep stigma

Aspirations and Results

Who do they want to be?

The most successful operator on both the legal cannabis and CBD-only sides of the market, leveraging extensive resources at their disposal to grow Curaleaf brand presence, value, and popularity nationwide


Perfecting quality, appeal and innovation of CBD product line to compete with more seasoned veterans and make way onto more mass retail shelves

Chief competitors

CBDfx, Medterra

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