CBD Company - Creating Better Days
| Ranking and Market Share | #16 - 1.0% of overall market. 2018 sales: $6.5 million; 2017 sales: $4.8 million |
| Product Portfolio | Tinctures (oil), topicals (skin care), vape oil, edibles (gummies, lollipops and CBD beverage enhancer), capsules, concentrates, syrups, isolate, and pet |
| Distribution Channels | Online, smoke shops, natural food stores, gyms |
| Positioning | Tailored to Millennials curious about CBD as alternative medicine or to substitute tobacco, who place confidence in online purchasing platforms and community reviews, and are allured by visual marketing |
Strengths
| Competitive Advantages | Great variety of products; Loyal customer following; Broad brick-and-mortar presence |
| Making the most money on | Oils (vapes and tinctures) |
| Doing well | Excellent online and social media presence - responsive, up-to-date, and featuring flattering reviews |
Opportunities
| Beneficial trends | U.S. political climate very supportive of pro-U.S. companies, Creating Better Days prides itself on USA-made products, provides 20% military discount |
| Niches competitors are missing | Well-connected with customers, accepting and responsive to feedback |
Aspirations and Results
| Desire to be known for | #1 purveyor of effective, quality CBD vape products |
| Chief competitors | Green Roads, Bluebird Botanicals, CBD Living |