CBD Company - Creating Better Days


Ranking and Market Share #16 - 1.0% of overall market. 2018 sales: $6.5 million; 2017 sales: $4.8 million
Product Portfolio Tinctures (oil), topicals (skin care), vape oil, edibles (gummies, lollipops and CBD beverage enhancer), capsules, concentrates, syrups, isolate, and pet
Distribution Channels Online, smoke shops, natural food stores, gyms
Positioning Tailored to Millennials curious about CBD as alternative medicine or to substitute tobacco, who place confidence in online purchasing platforms and community reviews, and are allured by visual marketing




Competitive Advantages Great variety of products; Loyal customer following; Broad brick-and-mortar presence
Making the most money on Oils (vapes and tinctures)
Doing well Excellent online and social media presence - responsive, up-to-date, and featuring flattering reviews





Beneficial trends U.S. political climate very supportive of pro-U.S. companies, Creating Better Days prides itself on USA-made products, provides 20% military discount
Niches competitors are missing Well-connected with customers, accepting and responsive to feedback



Aspirations and Results


Desire to be known for #1 purveyor of effective, quality CBD vape products
Chief competitors Green Roads, Bluebird Botanicals, CBD Living

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