CBD Company - CBDistillery


Ranking and Market Share

#7 - 3.4% of overall market. 2019 sales: $83 million; 2018 sales: $39 million

Product Portfolio

Tinctures (oil), isolates, topicals, skincare and beauty, pet, vape products, capsules and softgels, edibles (gummies, drink mix),  suppositories

Distribution Channels

Online, smoke shops, CBD specialty stores, medical and alternative care offices, dispensaries, natural food stores, gas stations, and independent pharmacies


Extensive product menu, low price points make company's portfolio appealing to frequent and budget users, such as those with chronic conditions. Diverse product types and retail locations also appeal to experienced users interested in more sophisticated or unique delivery systems (e.g. isolates, concentrates, high-dosage products)


Competitive Advantages

Inexpensive products and varied menu that appeals to frequent, regular users

Core Competencies

Strong presence in head shops and online; Effective in addressing smaller, overlooked markets with tailored local/community advertising; Accessible pricing; Private labeling

Making the most money on

Tinctures, gummies, softgels

Doing well

Broadening horizons with successful recent branding overhaul to appeal to more mainstream audience, bolstered by influencers, professional athlete sponsorships; Presence in 15 countries and growing; Maintaining low price menu


Beneficial trends

Partnerships with former UFC Champions, online influencers, helping efforts to recruit new users; Pivot toward high-potency products, which CBDistillery offers for less per milligram

Niches competitors are missing

Appealing particularly well to budget users; Expanding user base by evolving product line to be more inclusive, for example, by incorporating THC-free products, CBDistilleryRX high-dose, medical-grade CBD line

New needs of customers

Better appealing to needs of 55+ crowd and broader range of CBD users instead of catering primarily to classic cannabis user profile by developing more mainstream-friendly products (e.g. rather than concentrates, focusing on topicals and precisely-dosed oils), re-branding and expanding retail channels

Additional growth opportunities

International outlets, increasing revenues from product innovation, physician-grade products; a new drive to focus on medical channels, with expansion in physician's offices and independent pharmacies

Aspirations and Results

Who do they want to be?

An industry leader supplying reliable, high quality CBD products (including medical-grade) at affordable prices

Desire to be known for

Providing customers around the world with high-quality CBD products at a fair price, as well as providing users with access to education, research and testimonials


Domestic and international expansion via brick-and-mortar retail outlets; Appealing to wider audience - particularly older users - with more sophisticated, diverse products and cleaner branding

Chief competitors

CW Hemp, Green Roads, Elixinol, cbdMD

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