CBD Company - CBD For Life


Ranking and Market Share #18 - 0.8% of overall market. 2018 sales: $5 million; 2017 sales: $2.8 million
Product Portfolio Tinctures, topicals and skincare (lotion, roll-on, rub, eye serum, lip balm), sprays, and personal care (body wash, shampoo, conditioner)
Distribution Channels Online, smoke shops, dispensaries, spas, CBD specialty stores, clinics, and salons
Positioning CBD For Life is female-owned and largely female-operated and focused. Its products appeal to higher-end, casual topicals users, primarily women interested in products with appealing scents, sleek packaging, and designed with them in mind (e.g. eye serum, foot cream) as well as Millennials following wellness trends. Many of CBD For Life's products are available with gender-neutral packaging and scents, allowing the company to appeal to the broader market as well

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