California Monthly Brand Roundup

Posted by Bethany Gomez on

Cheeba Chews and Kiva maintain their positions as the leading edible cannabis brands in California, accounting for an estimated 7.2% and 6.7% of the total market, respectively.  In terms of their respective subcategories, the dominance of Cheeba Chews and Kiva is even more apparent: among sugar candy brands, Cheeba Chews boasts a market share of 32%, 20 points more than its closest rival Edipure, while in the chocolates market, Kiva enjoys an estimated 45% market share and double digit leads over nearest rivals Liquid Gold and the Venice Cookie Company.  A large driver of market success for both brands is their wide distribution, claiming leading market shares in numerous metropolitan areas.

Graph of California Edibles Brands Market Share

Among concentrates manufacturers, Moxie Seeds & Extracts continues to dominate the crowded field, with an estimated 2.3% market share.  Moxie’s strong points are its resin and shatter products, both subcategories where Moxie is the top-ranked maker.  In other subcategories, Pure Vape climbed to the number one position in waxes, while Eureka, Honey Vape, and Jetty Extracts continued to lead the state’s makers of cartridges.

Graph of California Concentrate brands market share

While many subcategories saw no major changes among the positions of top brands (Foria continues to lead cannabis-based topicals,House of Jane and Venice Cookie Company continue to lead the infused drink market, and Presidential Rx continues to be the state’s leading maker of prerolls) a glance at movement among the top ten brands in the drinks category reveals some notable up-and-coming brands:  July marks the first time Habit Soda and Pot-o-Coffee haven broken into the top ten brands.  

Graph of California brands of infused drinks market share

Data is based on our multi-source methodology, which includes surveys with thousands of California medical marijuana patients, menu audits of hundreds of dispensaries across the state, and in depth interviews with dispensary owners, among other sources.  For more information on our methodology, for additional brand, market and consumer insights in the cannabis industry, or for custom research needs, visit us at brightfieldgroup.com or reach out at contact@brightfieldgroup.com.  


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